The Importance of Design Research

In principle, measuring the new business value delivered by your engineering investment is simple. Unfortunately, in practice, it’s easier said than done.

I’ve spent my entire technical management career searching for the answer to one of the great mysteries: “Am I getting good value for my technology spend?” While I have yet to discover a practical way to answer this question, my experience taught me some rules of thumb that seemed to calm the doubts, at least for a while.

First, shipping more often is ALWAYS perceived as going faster. So more often than not, the shift to Agile and showing (and shipping) working software helps demonstrate the value. But of course, that ultimately culminates in “continuous delivery” as the ideal and is increasingly commonplace.

Defining the Value You’re Measuring

I’ve spent my entire technical management career searching for the answer to one of the great mysteries: “Am I getting good value for my technology spend?” While I have yet to discover a practical way to answer this question, my experience taught me some rules of thumb that seemed to calm the doubts, at least for a while.

First, shipping more often is ALWAYS perceived as going faster. So more often than not, the shift to Agile and showing (and shipping) working software helps demonstrate the value. But of course, that ultimately culminates in “continuous delivery” as the ideal and is increasingly commonplace.

Final Thoughts

First, shipping more often is ALWAYS perceived as going faster. So more often than not, the shift to Agile and showing (and shipping) working software helps demonstrate the value. But of course, that ultimately culminates in “continuous delivery” as the ideal and is increasingly commonplace.

First, shipping more often is ALWAYS perceived as going faster:

• So more often than not, the shift to Agile and showing (and shipping)
• Working software helps demonstrate the value.
• But of course, that ultimately culminates in “continuous delivery”
• As the ideal and is increasingly commonplace.

“Am I getting good value for my technology spend?” While I have yet to discover a practical way to answer this question, my experience taught me some rules of thumb that seemed to calm the doubts, at least for a while.

“So more often than not, the shift to Agile and showing (and shipping) working software helps demonstrate the value. But of course, that ultimately culminates in “continuous delivery” as the ideal and is increasingly commonplace.”

I’ve spent my entire technical management career searching for the answer to one of the great mysteries: “Am I getting good value for my technology spend?” While I have yet to discover a practical way to answer this question, my experience taught me some rules of thumb that seemed to calm the doubts, at least for a while.

First, shipping more often is ALWAYS perceived as going faster. So more often than not, the shift to Agile and showing (and shipping) working software helps demonstrate the value. But of course, that ultimately culminates in “continuous delivery” as the ideal and is increasingly commonplace.